Selling a skilled nursing facility in Wisconsin

Wisconsin at a glance

Wisconsin has 323 Medicare- and Medicaid-certified skilled nursing facilities with 24,758 certified beds, and on average 71.4% of those beds are occupied, below the national average of 80.3%.

Source: CMS Provider Information file, August 2026. The full Wisconsin picture, rates and every building are on SNFRadar, the market record we built and publish free.

What a buyer reads first in Wisconsin

The numbers a buyer pulls before the first call, for the typical Wisconsin building against the nation. Your own building's are on its SNFRadar page.

Sources: CMS Provider Information file, August 2026 (occupancy, staffing, turnover, star ratings: averages across certified buildings); Medicare cost reports (full-year filings), as SNFRadar compares them (medians, the same figures each building's SNFRadar page is compared against).

What moves value in Wisconsin

Occupancy. 71.4% of Wisconsin's certified beds are occupied, below the national 80.3%. With empty beds common, buyers pay for a building that fills its own and discount one that cannot say why it does not.

Payer mix and the Medicaid rate. Medicaid pays for 61% of resident days in the median Wisconsin building, less than the national 66%. Medicare and private-pay residents carry more of the value here, so buyers weigh referral sources and short-stay results heavily. Wisconsin's Medicaid rate files are on SNFRadar.

Revenue and margin. Net patient revenue runs $421 per patient day in the median Wisconsin filing, above the national $373, and the median net margin is 3.1%, close to the national 3.6%. Value turns on whether your building beats its state's median, not on the state.

Staffing. Wisconsin's buildings average 4.21 nurse staffing hours per resident per day, more than the national 3.86, and nurse turnover runs 46.9% a year, close to the national 45.8%. Agency use is the line buyers check next.

Inspection record. 38% of Wisconsin buildings are rated four or five stars by Medicare and 42% one or two, against 40% and 41% nationally. Every buyer reads the last three inspections before pricing; each building's are on its SNFRadar page.

Size and ownership type. The average Wisconsin building has 77 certified beds, against 107 nationally. 62% are for-profit, 27% non-profit and 12% government, and 60% are part of a chain.

Where the beds are

Wisconsin's largest counties by certified beds. Each opens that county's buildings on SNFRadar.

How a sale works

1. A first call. What you want from the sale, and when. No listing, no blast.
2. A value from the record. Your building's own numbers and the trades around it. How valuation works
3. Vetted buyers under confidentiality, bidding against each other, not against you.
4. Letter of intent, then the purchase agreement and the operations transfer agreement. The full process
5. Change of ownership. Wisconsin's licensure filings plus Medicare and Medicaid, timed so billing does not stop. CHOW and Medicaid

Our recent closings

All five closings, with the press coverage they drew.

Questions owners ask