Selling a skilled nursing facility in New Jersey
What moves the price of a New Jersey nursing home, how a sale runs from first call to change of ownership, and where to see the record for every New Jersey building.
New Jersey at a glance
New Jersey has 348 Medicare- and Medicaid-certified skilled nursing facilities with 50,998 certified beds, and on average 83.3% of those beds are occupied, above the national average of 80.3%.
Source: CMS Provider Information file, August 2026. The full New Jersey picture, rates and every building are on SNFRadar, the market record we built and publish free.
What a buyer reads first in New Jersey
The numbers a buyer pulls before the first call, for the typical New Jersey building against the nation. Your own building's are on its SNFRadar page.
Sources: CMS Provider Information file, August 2026 (occupancy, staffing, turnover, star ratings: averages across certified buildings); Medicare cost reports (full-year filings), as SNFRadar compares them (medians, the same figures each building's SNFRadar page is compared against).
What moves value in New Jersey
Occupancy. 83.3% of New Jersey's certified beds are occupied, above the national 80.3%. Full buildings are the norm here, so a buyer will ask why yours is not, or price in the referral strength if it is.
Payer mix and the Medicaid rate. Medicaid pays for 63% of resident days in the median New Jersey building, close to the national 66%. Small shifts between Medicaid and Medicare census move value, which is why buyers ask for census by payer, month by month. New Jersey's Medicaid rate files are on SNFRadar.
Revenue and margin. Net patient revenue runs $414 per patient day in the median New Jersey filing, above the national $373, and the median net margin is 2.2% against 3.6%. With thin margins common, buyers price on what they can fix, so a seller who can show where the costs sit gets paid for it.
Staffing. New Jersey's buildings average 3.85 nurse staffing hours per resident per day, close to the national 3.86, and nurse turnover runs 39.7% a year against 45.8%. A stable staff is easier to show here, and buyers notice a building that is the exception.
Inspection record. 50% of New Jersey buildings are rated four or five stars by Medicare and 32% one or two, against 40% and 41% nationally. With strong ratings common here, a weak one stands out, and buyers will ask for the plan of correction before they price.
Size and ownership type. The average New Jersey building has 147 certified beds, against 107 nationally. 82% are for-profit, 15% non-profit and 2% government, and 69% are part of a chain.
Where the beds are
New Jersey's largest counties by certified beds. Each opens that county's buildings on SNFRadar.
| County | Facilities | Certified beds |
|---|---|---|
| Bergen | 29 | 4,991 |
| Essex | 32 | 4,970 |
| Ocean | 32 | 4,607 |
| Monmouth | 32 | 4,059 |
| Middlesex | 25 | 3,857 |
All 21 New Jersey counties
How a sale works
- A first call. What you want from the sale, and when. No listing, no blast.
- A value from the record. Your building's own numbers and the trades around it. How valuation works
- Vetted buyers under confidentiality, bidding against each other, not against you.
- Letter of intent, then the purchase agreement and the operations transfer agreement. The full process
- Change of ownership. New Jersey's licensure filings plus Medicare and Medicaid, timed so billing does not stop. CHOW and Medicaid
Our recent closings
One shot deal: $545 million.
A 5,000-bed skilled nursing portfolio across seven states in the Midwest and Southeast, sold for approximately $545 million.
Read the deal sheetAll five closings, with the press coverage they drew.
Questions owners ask
How many nursing homes are in New Jersey?
New Jersey has 348 Medicare- and Medicaid-certified skilled nursing facilities with 50,998 certified beds, according to the CMS Provider Information file (August 2026).
What is the average occupancy of New Jersey nursing homes?
On average 83.3% of certified beds in New Jersey are occupied, above the national average of 80.3% (CMS Provider Information, August 2026).
Do you work with sellers in New Jersey?
Yes. We advise skilled nursing sellers nationwide; our published closings so far are in Ohio, Mississippi, North Carolina and a seven-state portfolio across the Midwest and Southeast.
How much of New Jersey's nursing home care does Medicaid pay for?
In the median New Jersey building, Medicaid pays for 63% of resident days, against 66% nationally (Medicare cost reports (full-year filings), as SNFRadar compares them). That share is why New Jersey's Medicaid rate method decides so much of a building's value.
Are New Jersey nursing homes profitable?
The median New Jersey building that filed a full-year Medicare cost report shows a net margin of 2.2%, against 3.6% nationally. Margins vary widely from building to building; each building's own filing is on its SNFRadar page.
Is the first conversation confidential?
Yes. Nothing about you or your building goes to a buyer without your say.
Do you represent buyers?
No. We represent sellers. Buyers can share their acquisition criteria with us so we know who to call when a building fits; that does not make us their broker.

